WhereIsMyTransport

WhereIsMyTransport mapped and digitalised public transport in emerging markets where informal networks — minibuses, shared taxis, motorcycle taxis — make up 80% of all daily trips but have never appeared on a map. The company raised $14.5m Series A and mapped 50 cities across Africa, Latin America, and South East Asia.

Lead PM — Real-Time Alerts (B2B)

End-to-end ownership of the real-time public transport alerts data product. I established a cross-functional R&D team (data scientists, MLOps, backend) and led the transformation from manual monitoring to AI-augmented operations.

Multi-stage LLM pipeline — Designed a system to find, locate, and classify traffic alerts in noisy, unstructured social media feeds across multiple languages (including Thai, where tokenisation alone is a significant challenge). The pipeline supports or replaces human operators based on context and confidence.

Result: Full automation during costly night shifts while maintaining human oversight during peak hours. Annual operational costs reduced by over 25%.

PM — Maps & Journey Planning (B2C)

Led strategy and roadmap for the Maps and Journey Planning teams, building a consumer product serving commuters in majority-world megacities.

• Introduced a new journey planning stack adapted for informal transport — successful journey planning up 50% MoM
• Redesigned the app to map-first — deeper map engagement up 200%, day-1 retention up 21%
  • /images/projects/whereismytransport/app-map.png
• Scaled to three new cities in LATAM and South East Asia
• Wrote data cleanup and deployment scripts in Python and SQL; contributed to the codebase